Ziele der Abo-Abteilung:

  1. Abo Erfahrung verbessern (Abo - Customer - Journey = Pitch, Communication, Treatment)
  2. Abo KPI’s steigern (Revenue, LTV, AOV, Churn, Frequenzy, Avrg. Charched Value, Total Active Customers )
  3. Abo System optimieren (Offer > Sale > PP > Flows > Gifts > Upsell/Cross-sell > Referral)

ABO - Planung 2024